La Jolla Shores 
Business Association
La Jolla Shores 
Business Association
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Ways to Help our LJ Shores Community

Donate Today

Fundraiser Events

Fundraiser Events

Help fund the creation of new parking spaces so outdoor dining can stay!

DONATIONS

Fundraiser Events

Fundraiser Events

Fundraiser Events

Upcoming fundraiser events to be announced soon. Contact us at info@ljsba.com to learn more. 

Become a Sponsor

Fundraiser Events

Become a Sponsor

Looking for ways to get involved? We are looking for more community partners, to help sponsor the project, host events and more. 

Contact

Community Projects

Promenade de le Playa

Keep Al Fresco Dining Alive!

Help fund the creation of new parking spaces so outdoor dining on Promenade de la Playa can stay.

AL FRESCO DINING

Al fresco dining — “in the open air” — has been a beloved tradition for centuries, enjoyed by locals and visitors alike. Since 2020, the business strip along Avenida de la Playa has been closed to traffic, transforming into a lively pedestrian space at the heart of La Jolla Shores. With an approved permit now in place, we’re moving forward to make the promenade permanent with outdoor dining patios and thoughtfully designed replacement parking.

new parking spaces Needed

The California Coastal Commission has required 11 new parking spaces, which will be added parallel to the existing parking lot at 

La Jolla Shores Beach near Kellogg Park. This expansion will provide more parking spaces for beach visitors, increase access to our local shops and restaurants, and enhance the entire La Jolla Shores community.

rendering of parking spaces

In order to construct the new parking spaces and bring our outdoor dining promenade to life, we need the community’s help. The new parking will be added adjacent to the La Jolla Shores Beach parking lot on Camino del Oro, ensuring easy access for visitors.

Ready to learn more and Get involved?

Join us in enhancing our community and be a part of creating an exciting outdoor dining experience! 

Our community Partners/Sponsors

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